Brand translation
I adapted HiBob's visual style into a friendly 3D character that stayed clear and readable in motion.
Featured case study2026
HiBob
Character
Animation.
I created this 3D character film for a Sporty Group x HiBob project, covering animation, lighting, editing and sound.
My role3D Artist · Animator · Motion Designer · Editor
DeliverablesCharacter film · Expression tests · Final edit
ToolsCinema 4D · Corona · After Effects · Premiere Pro
Project contextSporty Group x HiBob affiliation
Final film
Friendly by design.
Expressive in motion.
Process
Giving Bob a clear personality.
My aim was to make Bob feel warm and expressive while staying faithful to HiBob's visual identity.
Expression system
I built neutral, open, wink and surprise expressions for the visor so Bob could show personality without changing the simple face design.
Character animation
I used squash, stretch, antenna follow-through and controlled body movement to keep the performance playful.
Lighting & rendering
I lit and rendered the character in Cinema 4D and Corona, using soft studio lighting with HiBob's bright colour palette.
Edit & sound
I finished the film with the logo animation, typing beats, sound design and final edit.
Character language
Small expressions. Clear personality.
The visor became Bob's face. A small set of readable expressions gave him personality while keeping the design simple.
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